MERCHANDISING

Refilling is the service that guarantees product availability on the shelves, in accordance with scheduled, continuous, or promotional assortment. It encompasses all initiatives aimed at reducing or eliminating depletion of stock on the shelves and its impact on sales and service disruption; identifying the key processes and causes of the dysfunction; raising awareness among players in the supply chain; working together to address the malfunctions and monitor changes and results.

For large-scale retail businesses, guaranteeing the utmost efficiency and preserving sales levels is fundamental. Eliminating depletion of stock on the shelves is the first step to achieving this goal, and the support of expert merchandisers with excellent point-of-sale relationships is key to this process.

The design aspects of displays dictated by marketing and visual marketing must be balanced against management and business requirements, associated with category management and trade marketing.

The solution is to collaborate with companies to strategically manage product ranges and communications materials to optimise brand placement and visibility.

Dedicated team leaders and shelvers, experts in reading planograms and interpreting clients’ layouts, support shelving with visibility materials up to the point of category project implementation.

This involves managing items and promotional materials, optimising their placement to support the sales activities.

Thanks to product presentation, it provides for effective placement of the products within the point of sale. In retailing, design layout helps consumers search for the desired product and favours impulse buying. To put it simply, visual merchandising creates a pleasant environment for the consumer, making them more inclined to purchase, and makes it possible for the distributor to increase product sell out and their margin.

Absolute compliance with company guidelines ensures tangible, measurable results.

A combination of sales representative and merchandising tasks, to strike the right balance between interfacing with the point of sale and managing the products/materials, in order to optimise sell out objectives.

It is fundamental for companies that increasingly need additional resources to oversee the greater number of points of sale. This ensures that assortment can be checked, transfer orders guaranteed, stock taken of own products and of competitors, and prices monitored or new items introduced.

The effectiveness of our support is measured in terms of optimisation of the work team and local area penetration, which should be as extensive as possible.

In order to implement an effective communications strategy, our teams install and build striking display areas with great visual impact: they determine the placement of promotion points, stages, platforms and stands, and select the most appropriate materials and supports to present the products.

Teams of expert installers guarantee results spanning a range of surface areas, with POP and long-lasting materials, while always sticking to the schedule and complying with the restrictions in place at the various points of sale.