{"id":689,"date":"2023-07-04T12:30:27","date_gmt":"2023-07-04T10:30:27","guid":{"rendered":"https:\/\/stage.digitalyummies.com\/trade\/?page_id=689"},"modified":"2024-03-19T15:30:05","modified_gmt":"2024-03-19T14:30:05","slug":"canali-operativi","status":"publish","type":"page","link":"https:\/\/stage.digitalyummies.com\/trade\/azienda-marketing-operativo\/canali-operativi\/","title":{"rendered":"Canali operativi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"689\" class=\"elementor elementor-689\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7372861 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7372861\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbdc880\" data-id=\"fbdc880\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eee275f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eee275f\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bc4e56c\" data-id=\"bc4e56c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274e27 elementor-widget elementor-widget-heading\" data-id=\"2274e27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CANALI OPERATIVI<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6eb67 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5d6eb67\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a09c04\" data-id=\"4a09c04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c32e8ab elementor-widget elementor-widget-text-editor\" data-id=\"c32e8ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Trade \u00e8 una realt\u00e0 flessibile e attenta a cogliere tutte le opportunit\u00e0 di mercato risultando un partner efficace e affidabile per qualsiasi esigenza.<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbfd2d6 elementor-widget elementor-widget-text-editor\" data-id=\"dbfd2d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La consolidata esperienza e la professionalit\u00e0 dei suoi Team consente di operare trasversalmente su tutti i canali: GDO, Consumer Electronic, Horeca, Pet Shop, Pharma, per citare i pi\u00f9 importanti. Ogni canale viene analizzato nella sua complessit\u00e0 e peculiarit\u00e0, con l\u2019obiettivo di creare progetti di valore e customizzati per ogni cliente.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b321df0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b321df0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c62c83\" data-id=\"6c62c83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c68796b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"c68796b\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-70bd8b3\" data-id=\"70bd8b3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-922b5d6 elementor-widget elementor-widget-image\" data-id=\"922b5d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/supermarket-B-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-1384\" alt=\"gdo\" srcset=\"https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/supermarket-B-150x150.png 150w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/supermarket-B-300x300.png 300w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/elementor\/thumbs\/supermarket-B-q9vyais9tq3mhqzkzbc40iwsszascjvgxc0trfa6ds.png 200w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/elementor\/thumbs\/supermarket-B-q9vyaisaia80ztyh1wmd74nvsaghzxo9tje4ely800.png 256w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/supermarket-B.png 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a361c7a elementor-widget elementor-widget-heading\" data-id=\"a361c7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GDO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3ef8c02\" data-id=\"3ef8c02\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e421500 elementor-widget elementor-widget-image\" data-id=\"e421500\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/shop-2-B-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-1385\" alt=\"gds\" srcset=\"https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/shop-2-B-150x150.png 150w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/shop-2-B-300x300.png 300w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/shop-2-B-200x200.png 200w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/shop-2-B.png 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6cf74 elementor-widget elementor-widget-heading\" data-id=\"7e6cf74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GDS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9ca8dfe\" data-id=\"9ca8dfe\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae31544 elementor-widget elementor-widget-image\" data-id=\"ae31544\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/pet-shop-B-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-1386\" alt=\"pet-shop\" srcset=\"https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/pet-shop-B-150x150.png 150w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/pet-shop-B-300x300.png 300w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/pet-shop-B-200x200.png 200w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/pet-shop-B.png 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd4a1bf elementor-widget elementor-widget-heading\" data-id=\"cd4a1bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PET SHOP<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e5e372 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"8e5e372\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-87c061a\" data-id=\"87c061a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ad532e elementor-widget elementor-widget-image\" data-id=\"7ad532e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/drugstore-B-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-1387\" alt=\"farmacie\" srcset=\"https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/drugstore-B-150x150.png 150w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/drugstore-B-300x300.png 300w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/drugstore-B-200x200.png 200w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/drugstore-B.png 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0b81a1 elementor-widget elementor-widget-heading\" data-id=\"f0b81a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FARMACIE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-999a842\" data-id=\"999a842\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-116dc6f elementor-widget elementor-widget-image\" data-id=\"116dc6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/tabac-B-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-1388\" alt=\"tabaccherie\" srcset=\"https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/tabac-B-150x150.png 150w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/tabac-B-300x300.png 300w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/tabac-B-200x200.png 200w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/tabac-B.png 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-735e11f elementor-widget elementor-widget-heading\" data-id=\"735e11f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TABACCHERIE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b34d5fa\" data-id=\"b34d5fa\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60d8374 elementor-widget elementor-widget-image\" data-id=\"60d8374\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/hotel-B-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-1389\" alt=\"horeca\" srcset=\"https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/hotel-B-150x150.png 150w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/hotel-B-300x300.png 300w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/hotel-B-200x200.png 200w, https:\/\/stage.digitalyummies.com\/trade\/wp-content\/uploads\/2023\/07\/hotel-B.png 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c6c2b3 elementor-widget elementor-widget-heading\" data-id=\"4c6c2b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HO.RE.CA.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8e1f6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8e1f6b\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cdb63a\" data-id=\"1cdb63a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d4e83c elementor-tabs-view-vertical elementor-widget elementor-widget-tabs\" data-id=\"2d4e83c\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-4751\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-4751\" aria-expanded=\"false\">GDO<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-4752\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-4752\" aria-expanded=\"false\">GDS<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-4753\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-4753\" aria-expanded=\"false\">PHARMA<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-4754\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-4754\" aria-expanded=\"false\">HO.RE.CA.<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-4755\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-4755\" aria-expanded=\"false\">DIY<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-4756\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-4756\" aria-expanded=\"false\">ALTRI CANALI<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-4751\" aria-expanded=\"false\">GDO<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4751\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-4751\" tabindex=\"0\" hidden=\"false\"><p>Il canale moderno della distribuzione organizzata, identificata nei format di ipermercati, supermercati, superettes e discounts, \u00e8 il luogo in cui si sono sviluppate e operano la maggior parte delle figure professionali legate al mondo dell\u2019In Store Promotion e del Merchandising.<\/p><p>La rete Trade \u00e8 capillare su tutto il territorio nazionale e rispecchia la struttura e la localizzazione periferica dei diversi format. I nostri operatori sono presenti ogni giorno sui grandi formati, con attivit\u00e0 di visual merchandising e di promozione delle diverse categorie merceologiche trattate (food e no-food), ed in maniera ricorrente sugli altri\u00a0 formati (supermercati e discount).<\/p><p>Le figure professionali impegnate nel canale sono:\u00a0<strong>promoter, hostess, merchandiser, visual merchandiser, shelf stocker, rack jobber, allestitori, sales representative, advisor, field specialist, field audit<\/strong>.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-4752\" aria-expanded=\"false\">GDS<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4752\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-4752\" tabindex=\"0\" hidden=\"hidden\"><p>Il canale specializzato nella distribuzione di beni elettronici di consumo \u00e8 caratterizzato dalla particolare attenzione alla formazione e alle attitudini del personale che segue queste categorie merceologiche. Il training, l\u2019affiancamento sul pdv, la dotazione tecnologica degli operatori e il forte orientamento alla vendita e al risultato, sono requisiti imprescindibili per attivit\u00e0 di successo e per la selezione della rete di promoter e brand ambassador. Logiche diverse hanno invece i mercati dei materiali di consumo, editoria e servizi (telefonia, pay TV, ecc) con reti specializzate dedicate, che sono tipicamente in esclusiva (vedi corner, Shop in shop, ecc.).<\/p><p>Le figure professionali impegnate nel canale sono:\u00a0<strong>promoter, visual merchandiser, field specialist, sales representative, advisor, brand ambassador, field audit<\/strong>.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-4753\" aria-expanded=\"false\">PHARMA<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4753\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-4753\" tabindex=\"0\" hidden=\"hidden\"><p>Nel corso degli anni la farmacia ha subito un\u2019importante trasformazione, passando da bottega specializzata a negozio moderno di mass market.<\/p><p>Il traffico e il ruolo ricoperto all\u2019interno del territorio, unitamente alla liberalizzazione di alcuni prodotti farmaceutici (OTC), ha permesso al farmacista, con l\u2019allestimento di scaffali a libero servizio, extradisplay e vetrine ad hoc, di interfacciarsi\u00a0 con nuovi interlocutori, oltre ai funzionari specializzati del farmaceutico che lo assistono e supportano nell\u2019allestimento e nel visual merchandising.<\/p><p>La competenza e le capacit\u00e0 di relazione diventano dunque caratteristiche imprescindibili degli operatori di settore. Per questo dedichiamo particolare attenzione ai processi di recruiting, selezione e alla attivit\u00e0 formativa.<\/p><p>Le figure professionali impegnate nel canale sono:\u00a0<strong>visual merchandiser, field specialist, medical\u00a0 promoter, field audit<\/strong>.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-4754\" aria-expanded=\"false\">HO.RE.CA.<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4754\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-4754\" tabindex=\"0\" hidden=\"hidden\"><p>Il canale del consumo fuori casa ha esigenze e logiche legate alla natura distributiva e commerciale del mercato, caratterizzato dalle capillarit\u00e0 degli esercizi, dalla localizzazione, dalla stagionalit\u00e0 e dallo stretto legame con distributori e grossisti di area. Per tale motivo le reti di promoter e field specialist attive nel canale hanno caratteristiche e skills orientate alle vendite, con responsabilit\u00e0 sia di relazione che di sell out. Le reti sono solitamente legate in esclusiva a un produttore o brand, sebbene sia possibile la condivisione dei costi di rete per la gestione di prodotti diversi di aziende non competitor.<\/p><p>Le figure professionali impegnate nel canale sono:\u00a0<strong>promoter, visual merchandiser, field specialist, sales representative, advisor, field audit<\/strong>.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-4755\" aria-expanded=\"false\">DIY<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4755\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-4755\" tabindex=\"0\" hidden=\"hidden\"><p>Il canale del fai da te, come tutti i canali di distribuzione specializzata, ha necessit\u00e0 strettamente legate alla competenza tecnica e alla conoscenza dei materiali e delle modalit\u00e0 di utilizzo. L\u2019applicazione pratica, la dimostrazione di uso e la gestione dei corner informativi \u00e8 l\u2019attivit\u00e0 tipica richiesta al personale operante in questo settore, con progetti specifici per brand\/prodotto. I momenti di training e supporto operativo sui pdv rappresentano quindi la fase pi\u00f9 delicata e impegnativa della gestione di questi eventi.<\/p><p>Le figure professionali impegnate nel canale sono:\u00a0<strong>visual merchandiser, field specialist, promoter, field audit<\/strong>.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-4756\" aria-expanded=\"false\">ALTRI CANALI<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4756\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-4756\" tabindex=\"0\" hidden=\"hidden\"><h4 class=\"vc_custom_heading vc_custom_1573655732458\">TLC Dealer<\/h4><p>Le dinamiche promozionali e di visual merchandising hanno fortemente influenzato la struttura distributiva dei servizi di telefonia, che si \u00e8 adeguata rivisitando il concetto ed il design degli store.<\/p><p>Il supporto nella cura degli spazi e dei materiali esposti, specialmente nelle attivit\u00e0 promozionali, coinvolge\u00a0 reti di personale specializzato sempre pi\u00f9 consistenti e presenti, tanto da diventare reti di formazione e di lancio per figure esperte nella telefonia. Nella gestione di eventi ad hoc \u00e8 naturalmente importante anche il ruolo di hostess di elevata immagine.<br \/>Le figure professionali impegnate nel canale sono:\u00a0<em>visual merchandiser, promoter, Hostess<\/em>.<\/p><p>Altri importanti canali su cui attivare reti dedicate di ambassador, field specialist, visual merchandiser, field audit sono i negozi tradizionali.<br \/>Le reti principali si occupano di:<\/p><ul><li><strong>Field Audit<\/strong>:\u00a0 rilevazioni puntuali di attivit\u00e0 (censimento), di informazioni di mercato (prodotti, prezzi, promozioni), survey per verifica presenza materiali promo e POP, Mystery Shopper (score card e Incentive);<\/li><li><strong>Visual merchandiser<\/strong>: allestimenti speciali o di routine dei pdv su piano promozionale, allestimenti e cura del layout, gestione corner shop;<\/li><li><strong>Ambassador<\/strong>: presidio puntuale del pdv per controllo assortimenti, gestione e proposta promozionale, transfer order.<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CANALI OPERATIVI Trade \u00e8 una realt\u00e0 flessibile e attenta a cogliere tutte le opportunit\u00e0 di mercato risultando un partner efficace e affidabile per qualsiasi esigenza. La consolidata esperienza e la professionalit\u00e0 dei suoi Team consente di operare trasversalmente su tutti i canali: GDO, Consumer Electronic, Horeca, Pet Shop, Pharma, per citare i pi\u00f9 importanti. Ogni [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":354,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/page-builder-content.php","meta":{"footnotes":""},"class_list":["post-689","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/stage.digitalyummies.com\/trade\/wp-json\/wp\/v2\/pages\/689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.digitalyummies.com\/trade\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stage.digitalyummies.com\/trade\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stage.digitalyummies.com\/trade\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.digitalyummies.com\/trade\/wp-json\/wp\/v2\/comments?post=689"}],"version-history":[{"count":52,"href":"https:\/\/stage.digitalyummies.com\/trade\/wp-json\/wp\/v2\/pages\/689\/revisions"}],"predecessor-version":[{"id":2411,"href":"https:\/\/stage.digitalyummies.com\/trade\/wp-json\/wp\/v2\/pages\/689\/revisions\/2411"}],"up":[{"embeddable":true,"href":"https:\/\/stage.digitalyummies.com\/trade\/wp-json\/wp\/v2\/pages\/354"}],"wp:attachment":[{"href":"https:\/\/stage.digitalyummies.com\/trade\/wp-json\/wp\/v2\/media?parent=689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}